Privacy Policy.

Rugged Lane Industries® is an Australian business working with self-drive tourism, outdoor lifestyle and adventure-led businesses.

ABN 46 680 178 054

The website may collect information you submit through forms, including:

• Name
• Business name
• Email address
• Phone number, if provided
• Website, if provided
• Business type
• Enquiry details
• Preferred contact method

Information you provide may be used to:

• Respond to enquiries
• Understand the nature of the request
• Provide relevant information about Rugged Lane services
• Manage business communication
• Improve the website and enquiry process

The website may use Cloudflare Turnstile to help protect forms from spam and abuse.

The website offers an AI assistant, the Rugged Lane Assistant, that answers questions using Rugged Lane Industries® website content.

• Chat messages may be processed to provide chatbot responses.
• Chat data may be handled by a third-party AI service provider for the purpose of operating the assistant.
• Please avoid entering sensitive personal information in the chat.

For specific advice or project enquiries, contact Rugged Lane directly through the Contact page.

The website offers a Find Your Starting Point tool that suggests a service pathway based on your answers. If you choose to send your pathway to Rugged Lane, or email a copy to yourself, we may collect:

• Find Your Starting Point submissions and pathway results
• Name
• Company or organisation
• Position or role, if provided
• Email address
• Phone number, if provided
• Website, if provided
• Any enquiry context you add

This information is used to respond to your enquiry and provide relevant follow-up about Rugged Lane services. You can see your pathway result before entering any contact details.

Please avoid submitting sensitive personal information through forms or chatbot tools.

The website may collect general website usage information to help understand how visitors use the site and improve the website experience.

We do not sell personal information.

Information may be shared only where necessary to respond to an enquiry, operate the website, comply with legal obligations or work with trusted service providers.

We take reasonable steps to protect information submitted through the website from misuse, loss and unauthorised access.

The website may link to third-party websites and social media platforms. We are not responsible for the privacy practices or content of those external sites.

You can request access to, or correction of, the personal information we hold about you. We will respond to reasonable requests where we are able to.

For privacy-related enquiries, contact Rugged Lane Industries® through the Contact page.