Experience behind the work.
Rugged Lane Industries® has been operating since 2024. The experience behind the business goes back much further, across marketing, advertising, brand, content, partnerships, events, dealerships, caravan, camping, automotive, tourism and outdoor lifestyle sectors.
Some of this work has been delivered through Rugged Lane. Some comes from Bernard Raffaut's experience before or outside Rugged Lane. Together, it shows the industries, brands and commercial environments that shape the way Rugged Lane works.
Brand experience shown includes work undertaken through Rugged Lane Industries and work undertaken by Bernard Raffaut before or outside Rugged Lane. It does not imply a current client relationship or endorsement unless stated.
Work through Rugged Lane.
Brands and projects Rugged Lane Industries® has worked with since 2024.
Green RV
Leisure Lion
Snowy River Caravans
NEWGEN Caravans
The Lad Collective
Expedition HQ
SLRV Expeditions / INEOS Gold Coast
Bagged Out Fishing
Cartwright Co.
Founder experience before and outside Rugged Lane.
Selected brands Bernard Raffaut has worked with across sales, client service, marketing, advertising, partnerships, content, campaigns, events and industry activity before or outside Rugged Lane Industries.
Sponsorships and brand partnership experience.
Selected sponsorship, partnership and brand access experience connected to events, campaigns, activations, media, lifestyle brands and commercial opportunities.
What this experience brings to the work.
This experience matters because Rugged Lane works in sectors where the marketing has to make sense beyond the screen.
Dealership and retail environments
Understanding how brands, dealers, stockists and retailers need to work together.
Caravan, camping and touring sectors
Experience across products, shows, campaigns, content, launches and customer enquiry.
Automotive, 4WD and aftermarket
Understanding products where trust, function, fitment, proof and customer confidence matter.
Tourism, destinations and venues
Understanding how campaigns need to give people a reason to visit, book, stay or explore.
Sponsorships and partnerships
Understanding how the right people, brands, events and opportunities can support the bigger campaign.
Content, campaigns and follow-up
Understanding that good marketing needs to connect the offer, message, content, enquiry and follow-up.
Want this experience around your next move?
Tell Rugged Lane what you are trying to sell, launch, fix or grow. We will help work out where the gap is and what needs to happen next.